Tigerair set us a challenge to get Australians to upgrade their local holiday to a trip to Bali. So, we positioned Bali as a place where everyone can live big.

In Australia, it's becoming increasingly cheaper to take a holiday overseas than to fly locally. And when you have to choose between an expensive trip to Adelaide, or to shop big, eat big, and swim big in Bali, why wouldn't you upgrade? 

To launch Tigerair's new route to Indonesia, we created a campaign that celebrated everything that Bali has to offer. Because with Tigerair's new low fares, everyone can afford to live big in Bali.

Print showcased the big lifestyle visitors can lead with a trip to Bali.

Radio made light of all the typical things that holidaymakers in Bali like to indulge in.