Tools of Magic

Lurpak launched the weave your magic campaign in Australia. We brought it to life with the Tools of Magic.

Lurpak needed a direct mail piece to send out to cooks of all kinds, that immersed them in the new weave your magic platform. In keeping with the new brand campaign, we created a guide to the many magic tools that reside within the kitchen, from the wooden spoon magic wand, to the spell book of recipes, and of course, the Lurpak.