My Dog, My…
For Mars Petcare
Our dogs are so much more than just our pets. So My Dog celebrated everything they mean to us in a nationwide campaign.
Every dog is unique, and so is the bond we share with them. They’re our running partners, our lap warmers, our leftover guzzlers, our mates and our babies. So, we put this at the heart of our campaign.
We asked Australians to tell us about the special relationships they shared with their dogs, and printed the most popular responses on our iconic tins. Then, we made My Dog loving pooches famous with outdoor billboards that celebrated their unique personalities.
We received over 50,000 entries in just one month, and sales of My Dog increased by 12% as a result of the campaign.
The campaign case study film