The Playful Network

During lockdown, the people of Britain realised that online LOLs were no match for real laughs out loud. So, we brought a little playfulness into people’s lives with the ultimate connection device: the OREO cookie.

You twist it, lick it, dunk it and eat it – playfulness is literally baked into every OREO. And nothing brings people together quite like letting loose and having fun. So, we created a spoof telco campaign that celebrated the joy of connecting with friends and family.

Spanning across online TV, social, out-of-home and digital display, we helped to supercharge connections across the UK at a time when people needed it most.

Out of home ads targeted people in a place where there are always connection problems… underground train stations.