The Art of Thinking
For The University of Melbourne
It was Open Day at the University of Melbourne, and we needed to give potential students a taste of the collaborative curriculum. So, we showed them how beautiful working together can be.
Collaboration is vital to our world, but it's also an intangible, imperceptible thing.
The Art of Thinking is an experience that made working together something you can see, hear, and feel. Using students' brainwave data, we created brainstorms like no other, encouraging participants to think about our world's most important problems, and translating their thought patterns into art onscreen.
Students were paired at random
Headsets sent visitors’ brainwave data to a computer
Custom software analysed brainwaves
Brainwave data was visualised onscreen, with each thinker assigned their own custom colour palette and set of sounds — creating a brainstorm like no other.
This unique art then became a personalised screen-printed poster, which was sent to students during the change of preference period, helping to keep the university top-of-mind for applicants
News coverage of the event